Client: Genesis Motors Canada
Team: Nasrullah Hafeel (Design)
Goal: Create a landing page for “Genesis Connected Services”, or "GCS", a cloud based platform, allowing drivers to control various aspects of their car from their smartphones
Challenge: Rework the existing Genesis Korea page to create a new page for the Canadian market.
Background
Originally planed to launch alongside the brand of Hyundai Genesis luxury sedans, Genesis Motors became its own luxury vehicle division in 2015. Being relatively new, they want to establish more awareness and make their brand stand out.
Approach
Research
Getting familiar with the Genesis brand provided key usability insight while reviewing the Korean site established the general tone. Combining this with a deeper understanding the GCS app created a
direction for the landing page.
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Wireframes
Digital sketches based on the Genesis Korea site,
while also taking inspiration from their parent
company, Hyundai and their similar app, "BlueLink".
Work Flow & Prototype
We created a deck, indicating the various
functionalities and navigational options. Once
approved, the wireframes were take into Adobe XD
to create a digital prototype, giving clients an idea
of how the site would operate once it was made live.
Final Product
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