Client: Loblaws
Agency: Sapient Nitro
Team: Victoria Leone (CW), Janelle Pepin (ACCT), Ian Bone (Additional AD)
Task: Increase online flyer engagement and bring more people into the store.
Insight: Consumers don't mind paying extra for quality and prefer frequent short trips to fewer long trips.
Big Idea: Higher City Standards.
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Campaign:
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Digital Flyer and Coupon redesign to match the higher-end tone of City Market.
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Interactive Digital Print Ads with one time Uber code to travel to City Market.
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Staged Pre-roll of Uber X chauffeur offering Champaign and PC Black Label Products.
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Storefront Tablet Displays with Weekly Deals, deal-based Recipes, promotional codes, a store map, and the PC Plus App.
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Smart Carts enable search to search for products, track shopping list, generate recipes based on their lists, recommend products based on their inventory, etc.